Louise Davies
Founder
Founder of ShiftED AI and Equal Differences. Experienced in business operations and account management with a passion for empathy-driven AI and community building.
ShiftED AIEqual Differences
AboutEmpathy is a finite resource.
Empathy is a finite resource.
We treat it like one.
ShiftED AI exists because the modern world is quietly burning through its capacity for care — and the standard answers (one-off training, generic wellbeing apps, gym-class coaching) aren't built to refill the well.
Why now.
Over 60% of new managers feel unprepared within their first 90 days. Compassion fatigue and moral injury are climbing across healthcare and humanitarian work. The annual training spend is vast — somewhere between $160 billion and $356 billion globally — yet behavioural change is the exception, not the rule. The ingredient that's missing isn't more content. It's repeated, low-stakes practice under structured pressure.
What we build.
A gym for the mind — somewhere to rehearse the moments that matter before they arrive. The scenarios are clinical, the feedback is specific, and the cadence is short enough to fit a coffee break. The work compounds for real life behavioural change.
The Team
A diverse founding team behind ShiftED AI.
Combining expertise in AI, mental-health advocacy and strategic growth — three founders building one product.
Trust & safety
Built with clinical partners.
ShiftED is developed and certified by psychologists and wellbeing experts. Our AI Engine is designed and trained by our Co-Founder & Special Advisor Simon Agnew.
Care comes first
We have designed this for all who want to develop their skills in emotional intelligence, awareness, resilience and so much more.
Practice-based. Not one-off training.
Every module journey is built with our psychologists' framework and certified skills coaches. You don't just complete skills training — you practise and reflect for long-term change.
Private by default
Personal practice stays personal. Teams see anonymised patterns, never identifiable content.
Practice over performance
You can track your progress and identify the gaps in your skillset. The point isn't to win score streaks, but to see long-term behavioural change.
Inclusive by design
Accessible Experience. Built for Everyone.
A slick design isn't worth much if it locks people out. We treat inclusion as a design constraint, not an accessibility audit at the end. Woven into the type, contrast, motion, copy and defaults from the first wireframe.
WCAG 2.2 AA across the site
Every page meets WCAG 2.2 at the AA standard — and AAA where the design can carry it. Colour contrast, focus order, ARIA roles and semantic landmarks are built in, not bolted on after launch.
Keyboard-first navigation
Every interaction works without a mouse. Tab through the site, press Enter on what you mean — visible focus rings show exactly where you are, and a skip-to-content link gets readers past the header in a single hop.
Reduced motion respected
If your operating system asks for less motion, our animated neural background, scroll reveals and interface transitions step quietly aside. The reading experience is identical — the wallpaper just stops moving.
Built for screen readers
Buttons say what they do. Headings carry meaning. Decorative graphics are hidden from assistive tech so screen readers hear the page that matters, not the noise around it.
Trauma-informed by default
We work with difficult content, so we ask before we surface it. No autoplay video, no sudden audio, no jarring transitions — permission first, always. Our defaults are the gentlest version of the experience.
Works on any device
Layouts adapt from a small phone to an ultrawide display. Tap targets are large enough for thumbs. Performance budgets keep the site fast on older hardware and slow connections.
Still finding a barrier? Accessibility is never finished. If something on the site stops you from using it — a colour combination, a label, a flow — tell us at contact / support and we'll prioritise the fix.
A practice-based training platform — not therapy.
ShiftED helps you build skills. It isn't a substitute for clinical care. If something you're working through feels bigger than practice, the services below offer fast, confidential professional support.
- Samaritans
24/7 listening service for anyone in distress (UK & Ireland).
- NHS 24
Scotland's 24-hour mental health and wellbeing support line.
- Mind
Information and confidential support on any mental-health issue.
For organisations rolling out at scale.
If you are a larger organisation and would like to discuss what we can do to help your team, please do contact us for a custom setup tailored to your business needs and your team.
Build better human emotions, using AI as a tool.
Join the waitlist to be notified when we go live. Or head to our testing page to apply to be a tester and help shape the platform.